Service Motor Company

Service Motor Company is an authorized dealership for Case IH®, Kubota®, and Case CE, proudly serving the areas of Dale, Fond du Lac, New Franken, Seymour, Stevens Point, and Wausau in Wisconsin. We offer an extensive inventory of both new and used farm, construction, and lawn care equipment. When you decide to invest in a new tractor or used machinery, our friendly and knowledgeable teams in sales, financing, rentals, service, and parts are here to ensure that your experience is exceptional—from helping you choose the right equipment to providing ongoing maintenance and customization. Our goal is to build lasting relationships with our customers by delivering the best customer service possible.